Good content is worth the investment in terms of ROI. That’s the reason 55 percent of marketers who create content are focused on improving the quality of their content to improve the effectiveness of their marketing strategies overall. Here are 10 tips for creating compelling content.
But, it requires more than good grammar skills and writing proficiency to create good content. In the simplest terms, you need to think about Search Engine Optimization (SEO) best practices, find content writing guides from trustworthy digital marketing experts, conduct thorough research on your audience, and then match the voice of your brand.
Good content should inspire your readers, address their problems and subtly entice customers to purchase your product or services. There are many different measures for assessing how good your material is, the quality of your readers should be at the top of the number.
Your content should address your readers’ issues by engaging them in a manner. It should be informative and enjoyable and trigger both the aha and the oomph moments. After reading your piece your audience will be satisfied enough to give you an order, sign-up or download, as well as like or even share — whatever you want to achieve.
Making quality content is easier to do than it is said, however, it’s a doable task. It’s even more effective by referring to these top 10 tips to improve content writing.
If you are creating B2C or B2B content these 10 suggestions will ensure that your content is a success.
1: Define Your Target Audience
Keep in mind the following Meredith Hill quote every time you write content. Even if you’re able to write amazing content, it’s not going to be beneficial in the event that you don’t get it to the people you want to reach. The answer is to determine your ideal target audience by conducting research on your audience before you begin creating content.
First, you must analyze your current customer base and create buyer personas. You can then develop content for each buyer you design. To determine the traits of your persona’s target you should ask yourself the following questions:
What are their primary goal areas?
What are the keywords they use to find my products and services? (This requires research on keywords).
Which of my services or products help them with their issues?
What do they really want to learn about my company? Which platforms on the internet do they use the most frequently? If you are selling cosmetics, make two personas for your customers– Stylish John as well as Sassy Jane. The content you create will be unique for each of the profiles. In this case instances of top-quality content will include headlines.
The goal should be to create complete buyer personas that outline the characteristics of your potential clients in full. This will give you more inspiration to develop custom content that speaks to the specific audiences you want to reach.
2: Fine-Tune Your Content Tone to Appeal to Your Readers
The tone of voice communicates the personality of your brand. Content that lacks personality can be robotic and alienate your target audience. Also, content that has an unnatural tone can increase bounce rates. So how do you determine the appropriate style for your website?
Use to refer to your research on your target audience. If you’re creating content for a B2C company whose primary target market would be Gen Z. It’s not a good idea to use a formal tone since the majority of Gen Z prefers a humorous informal tone. On the other hand, a formal, aggressive tone is perfect in the case of creating content for a B2B company whose primary target market is C-Suite executives.
A Semrush study states an average of 65% of consumers feel emotionally connected to brands that make them feel loved and cared for. The ability to adjust your tone of voice to reflect your buyer personas will help you communicate with your readers on an intimate level.
Although you can alter your voice tone to match specific pieces of content make sure that the voice of your brand remains uniform across all your content. Your voice as a brand communicates the values of your brand and must be evident in every kind of content you produce.
3: Write Original Content
Originality is among the characteristics of high-quality content. Making original content requires a lot of research. Sometimes you’ll need to conduct new research. There will certainly be a moment when you are required to communicate the same idea repeatedly in various terms.
For example, when writing about a brand new product release or service you offer It is possible to use the same keywords and concepts throughout your marketing materials. This is fine. It’s in creating content that is thought-leadership-related or feature-length that the originality really counts.
Here’s how to create new content that has never been published before.
Interview Subject-Matter Experts
Discuss with top experts who are working on innovative ideas. Interviews with experts on the topic can provide you with fresh concepts or new trends that you have not heard about elsewhere. In addition, the majority of experts on their subject are thrilled to be included in authoritative articles since they can boost their reputation in the industry.
Sometimes the research (though it is original) is frequently re-used particularly when there are hundreds of competitors who are referring to the same statistics. To discover new information or to add more information, you can expand the existing research, or even start an entirely new study. You’ll be able to come up with new content ideas by gathering new information.
Reviewing data from your latest Voice of the Customer (VoC) information can provide unique content ideas. Reviews, comments and suggestions from users of your product or service can be rich sources of fresh ideas for content. All you have to do is take the time to study and develop your original VoC information regularly.
4: Follow SEO Best Practices For Creating Quality Content
SEO-related writing is the difference between the content of low quality and content that is in the upper tier of the search rankings. If you don’t have the proper SEO, your most high-quality content will not appear on the most popular Search Engine Results Pages (SERPs). A lot of potential customers are able to locate you through organic searches by applying SEO to your content.
When you write content, make this SEO’s best practice a part of your daily routine:
Perform In-Depth Keyword Research
It is essential to conduct keyword research prior to creating any content. Keyword research will reveal the keywords and phrases that your ideal customers use to search for your services or products in search the products and services you provide.
The process of conducting keyword research provides you with an informed list of the most relevant short-tail and mid-tail and long-tail keywords. Then, you’ll build your content around these keywords and ensure they are included in your title tag, meta description and header tag. This means that your website will be listed in the top search results when users look on Google to find the keyword you’ve optimized.
Structure Your Content to Improve Readability
All in all, your content needs to be organized and well-structured so that it is easy to read. Here’s how to improve the readability of your content :
Make use of headings, subheadings, bold text, and whitespaces sparingly, but strategically
Beware of long paragraphs of text, and choose to write short paragraphs, infographics, or relevant images.
Use words and phrases that transition to link paragraphs and sentences
Find a balance between the external as well as an internal link
Write for People, Not for Search Engines
The standard of SEO creating content is that you write for your intended audience, not for search engines. If readers are delighted by your content, the algorithms of search engines will also follow suit. Avoid SEO practices that are considered black hat like keyword stuffing article spinning, spamming outbound links and automation of content.
Think about the intent of your user and consider the user’s intent. Develop content that addresses your readers’ questions and establishes your authority in your field.
Finish Your Content by introducing a relevant and compelling call to actions
A well-crafted CTA (call to action) will increase your conversion rates by enticing your readers to follow through after having read your post. In the ideal scenario, your CTA should guide your readers to actions that have a profit result for them as well as your company.
5: Use Persuasive Headlines to Entice Readers
Attractive headlines create fantastic first impressions. Bland headlines turn off readers at the first glance. If you fail to create eye-catching headlines, your click-through rate will be low since the majority of people will simply scroll through your page.
A good headline should be timely, practical, creative, original, and unique. Examples of high-quality content with urgent headlines could be read as follows:
Avoid These 10 Financial Sins Before You Go Broke
Practical headlines offer instruction and instruct your audience on how to accomplish things. Examples:
How To Write Great Content for B2B Companies
Funny headlines are filled with a healthy dose of humour, and original wordplay. Examples:
She Thought He Was a Keeper — Then 10 Baby Mamas Came Forth
Try various action words to use in your headlines prior to settling on the most intriguing ones. A great headline should inspire viewers to scroll and then read the rest of your content. When writing your headlines, stay clear of these common mistakes:
Write clickbait headlines They can raise your bounce rate, and diminish your credibility.
Making headlines that are long is the ideal length for headlines, according to BuzzSumo the equivalent of 11 words plus 65 characters.
Utilizing jargon and complicated phrases Be sure to keep your headlines simple to comprehend, clear and succinct.
6: Be Direct With Your Opening Paragraphs
The first 100-200 words must attract readers so naturally that they’ll keep scrolling. If the introduction you write is a failure it’s likely that readers are likely to leave immediately. If you’re writing about a controversial subject, you need to draw readers in with an engaging introduction to let them know they’re in for enjoyable reading.
Some of the methods that you can use to write an intriguing introduction are:
Start with a captivating quotation or anecdote
Posing a hypothetical query or scenario
Beginning with an ending that leaves a dramatic cliffhanger
Utilizing a relevant statistic
While intros will vary based on the kind of content you’re writing, the best practice is to write engaging introductions that enhance the content you’re creating.
7: Write Compelling and Concise Meta Titles and Meta Description
Meta descriptions and title tags improve the real estate of your SERP significantly. Title tags are the headlines that appear on the SERPs that people see as the title of your page when they search for your content on Google. The text that appears below the title of your page is the meta description.
Your meta description and title should be short and engaging to convince readers to take the time to read your article. It is important to include the main keyword in your title tag as well as another keyword that is a support in the meta description. In general, your title tag should be around 60 characters long, while your meta description shouldn’t be more than 160 characters.
8: Link Out to Credible Sources
Good quality backlinks will add value to your site and increase the credibility and authority of your website’s content. With thousands of sources available, it is essential to check each source to confirm its authenticity and quality. A reliable method of confirming the authenticity of the source is by taking the CRAAP test.
To confirm a source, make sure the information:
Up to date
It is relevant to the content
From a trusted publication (avoid individual blogs except if the author is an industry expert with a good reputation)
Supported by evidence-based proof or has been peer-reviewed or refereed to
Also, make sure to check the quality of your link’s domain sources with the help of web-based authority checker tools like Moz or Ahref.
9: Limit Passive Voice and Hyperbole
To create crisp content make sure you limit the usage of the passive voice. Repeated use of passive voice could cause your content to feel unwieldy and make you cringe. Always try to use an active voice to make your content concise and clear. For example:
What is Hyperbole?
Hyperbole refers to the overstatement of claims in order to create the impression that something is superior to what it actually is. It is possible that you are more susceptible to using hyperbole when creating marketing material. Below is an instance.
Hyperbolic assertion: Quality content will result in an 80% conversion rate.
Factual statement: Content that is of high quality increases conversion rates by an X percent (with the source link).
10: Make Use Of Writing Apps to Write Compelling Content
Many writing programs allow you to write and edit your content more effortlessly. The top writing applications that can aid in organizing your content are Scrivener Final Draft and Storyist. Some of the top editing software are Grammarly, ProWritingAid, and Hemingway Editor.
These editing tools aid in identifying and correcting grammar errors that you would normally overlook by yourself. They are useful, particularly when writing long-form material.